Aerchain - Manager - Digital Marketing (4-8 yrs)
About Aerchain
Aerchain is an AI-powered Procurement platform transforming the way purchase is done in enterprises. We are a 2-year-old funded startup with some of the largest global companies as clients & part of 3 top accelerator programs backed by Reliance Group, top VCs & Supply Chain experts. We are on the lookout for technology enthusiasts who would love to contribute to revolutionizing the world's procurement industry with Artificial Intelligence!
Responsibilities
- Strategize & plan a marketing roadmap for improving the company's brand presence & achieving industry leadership
- Support company's growth through multi-channel demand generation programs. Own & manage product positioning, content, creative development, and campaign execution
- Manage both on-page SEO and off-page SEO
- Planning & execution of ABM. Experience working with ABM tools is a plus
- Grow our email list. Segment lists based on behaviors & manage the marketing funnel to convert leads to customers
- Continually optimize the company's website with content, landing pages & CTAs
- Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends, etc.)
Qualifications
- 4+ years of demonstrable experience in B2B digital marketing
- Strong knowledge of digital marketing concepts, marketing automation tools, and best practices
- Experience with B2B social media campaigns, Google Adwords, email campaigns, and SEO
- High level of attention to detail and experience managing multiple projects
- Result-oriented with strong analytical skills and data-driven thinking
- Excellent communication & interpersonal skills
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