Social Media Specialist

- We at VR1.ai are looking for a Social Media Specialist to manage the brands reputation and drive awareness & engagement with its target audience across existing and new social media platforms.

- To get the gig, you will have to be an organized self-starter who enjoys finding trends and patterns in data, has excellent creative communication skills, and is innately inquisitive about the news, social media, and just about anything interesting. Basically, if you are the kind of person who loves memes (dank or normie), always stays up-to date with current affairs, and reads Wikipedia for fun; send us your application now!

- The Social Media Associate will be the social voice of VR1.ai. You will be responsible for our image on social media and will interact with people across all social channels, starting with Facebook, Instagram, Twitter, and LinkedIn, with a strong chance of expanding to more platforms.

Job Responsibilities :

Social Media Management :

- Monitoring the brands social media presence and sentiment across channels.

- Tracking and analysis of the activity on social media to identify and drive performance.

- Produce content for social media channels, particularly Facebook, YouTube and Instagram.

- Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages.

- Finding new and innovative ways to drive traffic to the website, create MQL and drive conversions.

- Ensure content becomes an effective means to acquire, engage and retain users, and generate significant word-of-mouth and shareability.

Social Media Marketing :

- Build, deploy, track and improve the marketing ad campaigns on various social media channels.

- Conceptualize original and creative content & ideate for marketing ad campaigns.

- Analyse Social Media campaigns with tracking systems to gather visitor data and determine efficacy in terms of advertising costs and returns.

- Identify areas of improvement and suggest and implement new features to develop brand awareness and traffic to the sales pipeline.

Ideal Candidate Profile :

- 3 - 5 years of relevant experience of social media management and marketing for an organization, especially on Facebook and Instagram.

- Strong strategic thinking and a mind bent towards recognizing problems and coming up with innovative solutions.

- Well aware about social media norms and working knowledge about graphic designing.

- Excellent communication and collaboration skills.

- Ability to work within deadlines, enthusiast, flexible to changes, ability to deal with more than one project.

About the Company :

VR1.ai is an Edtech startup that focuses on teaching coding to young kids. The online platform lets children (ages 8 to 13) learn programming and are then encouraged to create games, animations and applications. We have been engineering learning environments that embrace the needs of a knowledge economy in K-12 spaces across India and equips the students with 21st century skills.

The team has set up multiple maker-spaces and incubation centers and has developed modules integrated with national and international curricula. Their work has been recognized by Google India, FICCI Arise, ISTE U.S.A. We are now scaling online to meet the needs of millions of parents pan-Asia and in the US.

We- d love to hear from you if you identify yourself as a change-maker!

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