About the company :

Adyogi is a Marketing Automation Software, developed with a vision to help e-commerce businesses large or small, acquire customers online and thereby increase revenue in the most efficient manner.

Managed : https://www.adyogi.com/managed-service

Platform : https://www.adyogi.com/self-serve

Marketplace : https://www.adyogi.com/adyogi-for-amazon-0

Job Description :

- Are you skilled at balancing marketing strategies and product development? As an Associate Product Marketing, you'll play a crucial role in supporting broad marketing strategies and ensuring the effective positioning of products in the market.

- In this role, you'll contribute to market research, assist with product launches, create marketing content, collaborate closely with product and sales teams, and monitor product performance. This position is perfect for someone who is ready to craft strategies, launch products, and analyze market trends to help shape the future of our solutions.

Roles & Responsibilities :

1) GTM Strategies : Assist in executing Adyogi's BigAtom India as well as global marketing initiatives GTM (go-to-market strategies) for new products, segments, and regions.

2) Product Messaging and Positioning : Craft product positioning and messaging that deeply connects with customers while clearly distinguishing our organization from competitors in the market.

3) Content Development : Design and produce educational content about our products and solutions, tailored for various platforms to engage and inform our target audience, also identify customer success stories and incorporate them into marketing efforts.

4) Market, Customer, and Competitive Analysis : Become the go-to expert on customer needs, industry trends, and key competitors in the market and develop a deep understanding of buyer needs and how Adyogi's BigAtom solutions address them.

5) Product and Feature Adoption : Lead efforts to drive the adoption of products and features within the customer base, ensuring widespread usage and satisfaction.

6) Enhance Visibility (Marketing) : Increase product visibility through PR, social media, and content marketing and produce various types of content such as thought leadership articles, videos, website copy, blog posts, and infographics.

7) Stakeholder Management : Collaborate with product and market strategy teams to understand upcoming features and effectively communicate them externally.

Eligibility Criteria :

- 2+ years of experience in B2B product marketing, preferably in complex enterprise cloud software solutions.

- Strong communication skills, with the ability to craft clear and persuasive messaging.

- Ability to work independently with minimal supervision.

- Excellent presentation skills.

- Fast learner, detail-oriented, and comfortable in dynamic work environments.

- Proven ability to collaborate effectively across teams and levels.

- Self-motivated, innovative, and analytical.

- Strong project management skills with a focus on detail and organization.

- Bachelor's degree in a related field.

Preferred Qualifications :

- Experience launching innovative B2B solutions to market.

- Deep knowledge of D2C marketing : Google and Facebook

If you're passionate about driving product success through strategic marketing, this role is for you!