Advocacy Officer for The Heritage School @ Rohini, New Delhi

Primary Responsibilities:

1. Design an overall Advocacy strategy with the external community: Design a comprehensive PR/advocacy strategy with the community around (potential parents, Teachers & opinion makers in the Industry) through the right media mix. This should aid in preparing the ground for the new school initiatives of the Heritage Group.

2. Manage key PR vendor relationships: Manage & measure key relationships with partners for printing, design, PR, marketing etc with a view to ensure the effectiveness of every rupee spent by Heritage.

3. Reach out Programs/Initiatives to the community around: Manages all reach out programs and initiatives with the local community to build a favourable image of Heritage's education philosophy. Plan & execute activities to spread the message of Heritage through websites, social networking sites, portals, newspapers/magazines, art festivals etc.

4. In-charge of parental communication: Responsible and accountable for all communication with Parents through websites, SMSs, emails, circulars etc. Accountable for proactive communication of the right message through right medium at the right time.

5. Design and implement a Parental redressal system: Design & own a simple yet effective process to manage grievances of Parents in a school. Also develop a simple system to measure parental satisfaction across predefined parameters.

6. Managing contents & updates in website etc: Periodically review and update the School's website. Coordinate with different programs/departments to source for latest news/updates etc

7. Ongoing consulting to the school leadership: Provide feedback and consultation to the School Principal & school leadership as and when required.

Skills and experience

- 3-5 years of experience in Marketing or advocacy in an educational Institute

- Preferably Masters in Marketing from a reputed institute

- Ability to work in a start up environment and deal with ambiguity on a day to day basis

- Excellent interpersonal, communications, public speaking, and presentation skills.

Max salary will be 6-7 lacs for deserving candidates

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