Advertisement Specialist :

- The Advertising Specialist is responsible for all aspects of brand advertising and presentation on the Amazon, and Walmart platforms. The primary objective is to drive awareness, increase sales and promote a marquee customer experience that is aligned with the brand promise expectations. The ideal candidate will have a strong background in marketing as well as direct experience managing Amazon search and DSP campaigns. They will have the ability to engage with retail advertising executives, brand marketing professionals, and senior vendor sales leaders. A passion for the analytical, modelling and developing systems is critical.

Principal Duties & Responsibilities :

- Develop and execute comprehensive Amazon Search and Display campaign strategies

- Analyse and report on all campaign outcomes

- Focus on ACOS/ROAS along with driving sales and reducing wastage

- Budget management and forecasting

- Monitor the performance of advertising campaigns and drive activity to improve marketing KPIs

- Manage accounts to identify improvements across content, advertising, and product assortment to reach optimal ROI

- Strategic thinking, flawless execution, and insightful data analysis to identify areas of opportunity and deliver sales-driving initiatives

- Provide weekly/monthly sales and advertising analytics

- Keep updated with current marketplace ad trends

- Recommend improving performance by analysing Ad results and competitive data

Skills & & Experience :

- Fluency with Amazon ad panel. Walmar eBay ad management exposure would be added advantage

- 2+ years of direct experience with Amazon Advertising

- Fluent in Excel

- Good communications skills

- Needs to be a team player

- Exposure to tools like SKAI (Kenshoo), Sellozo, Pacvue, or Teikametrics would be an added advantage

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