ADVANCE.AI - Senior Manager - Search Engine Optimization (4-11 yrs)
- ADVANCE.AI is a data-driven financial technology company with multiple offices in the APAC region. In our quest to build a better financial world, one of our key goals is to revolutionize the credit system by creating a more holistic, accurate, and democratic alternative to existing credit scoring.
- Combining the best domain knowledge in big data, artificial intelligence, and credit rating technology, ADVANCE.AI brings the next generation of data-centric platforms to transform the financial service industry in Asia. Our core product offerings include credit scoring, anti-fraud detection, facial recognition, and AI as a Service.
- We're looking for an energetic SEO Consultant to join our high-performing team in India. If you're looking to be a part of a team that tackles real-world financial problems, Advance.AI might just be the place for you!
- In this role, you will be responsible for strategy and marketing programs to increase the volume and quality of inbound visitors to our official website. With a primary focus on search as a channel, especially SEO, you will be responsible for improving key metrics such as organic traffic, ranking positions, domain authority, conversion, and engagement rates. You will work with a broad range of stakeholders, including product managers, site owners, field marketers, sales managers and other functional leaders across APAC, Europe and US.
Note: We are looking for someone who can join us within a week.
Expected Skills :
1)Technical SEO, On Page, Off Page Optimization;
2)Working experience in a Global site,
3) Ability to work in HTML, CSS, PHP to make changes to the Site.
Job Responsibilities :
- Be responsible for web traffic KPIs that address growth and quality, including unique visitors, bounce rates, dwell times, and content velocity
- Define the strategy and roadmap for SEO, guiding innovation and aligning sales initiatives with marketing programs
- Working on SEO with and without freelancer consultant to improve organic search engine traffic and search engine ranking; strengthen the connection between paid and organic search to optimize ROI in search as a channel
- Execute SEO audit process and reports and develop a cadence for reviewing results with stakeholders to make recommendations around content and optimizations to the site
- Work with product and sales team with more localized content, using an audience-first approach that supports business priorities
- Collaborate with peers in the marketing and PR teams to define a holistic, cross-channel approach to generate quality traffic from key target audiences and to optimize engagement and conversion after they land
Required Skills :
- Expertise in all aspects of SEO; understanding of best practices across APAC countries and familiarity with B2B technology marketing
- 5-7 years of proven SEO experience managing multi-lingual APAC-wide SEO programs across Google and, if possible, Baidu
- Working knowledge of HTML, CSS, and JavaScript development and site architecture
- Direct experience with both on and off-page as well as technical and content SEO; understanding of managing multiple site domains is a plus
- Experience with website analytics tools, e.g., Adobe Analytics or Google Analytics
- Experience with tools and technologies like domain webmaster tools (Google and Baidu Search console), SEMRush, Ahrefs, or Screaming Frog
- Understanding of search engine marketing SEM is a plus
- Experience with and expertise in content marketing is a plus
- Reading and speaking other Asian languages is a plus
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