Human Resource Executive at Adsparkx Media
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Adsparkx Media - Media Buying/Performance Marketing Role (2-3 yrs)
- Manage and monitor growth by implementing campaign solutions; build campaigns, monitor and optimize for performance and work towards marketing objective ,Taboola/Yahoo Gemini/Outbrain/Revcontent Ads
- Manage the implementation, tracking, and measurement of integrated digital marketing campaigns within the timelines and budgets.
- Familiarity with A/B and multivariate experiments.
- Should have and previously demonstrated an ability to prioritize and meet deadlines when working on multiple projects with tight deadlines.
- Provide creative copy suggestions and graphical ad copies.
- Up-to-date with the latest trends and best practices in Online Advertising.
- Optimize and scale metrics like CPC, CPI, CPA, CTR, and CPM at for all campaigns, ad groups and ad sets. Publish daily performance summary report for key metrics.
- Religiously track funnel conversion and identify key areas for improvement. Engage with the concerned team to drive engagements and deliver results
- Manage, mentor & grow the team members to deliver impact
Candidate Profile Essential :
- A self-starter and results-oriented, with an ability to be detail oriented without losing track of the big picture
- Excellent communication skills with an ability to translate complexity into creative, intuitive campaigns
- Experience in handling annual performance advertising budgets of upwards of INR 20 L a month is a must
- Expert understanding of leading mobile & web analytics tools, marketing automation software & advertising technology in general
- At least 2 years professional experience in managing performance campaigns
- Excellent analytical, organizational, project management and time management skills.
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