- Helps develop & document procedures to manage Web content Moderates content as it is contributed to the website by external sources Keeps up-to-date with best practices in writing for the web, social media trends, web usability, web design, and business/industry trends Coordinate content creation & publishing of company newsletters (internal or external) Prepare internal and external communications including announcements, press releases, tutorials, case Implementing the Social Bookmarking Strategies and creating the Ad -copies for the Pay per click campaigns.

- Create Advertorials

- Writing and editing all the long form content for our content marketing efforts, as well as for all brand assets not limited to website, app, social media handles and PR content

- Develop site content (including titles, keywords, meta descriptions and on page copy including blogs. This includes the keywords Research) Developing external content (press releases/ articles for syndication). Should be healthcare specific.

- Writing, editing and publishing all the long form content for brand assets not limited to website, app, social media handles and PR content

- Writing copy for ads across digital.

- Writing content for email marketing campaigns for different programs.

- Coming up with catchy topics for long-form content (non-technical) for the blog, and writing engaging content. Distributing and amplifying the reach of the blogs.

- Writing content for infographics, slide decks, and other visual forms of content

-Studies, whitepapers, quarterly corporate reports, presentations, technical documentation, sales support, etc.

Candidate Profile :

- Outstanding writing skills, communication skill, grammatical ability, creative and with a keen eye for detail.

- Proven experience in content writer/copywriter role (2-4 years).

- Ability to write persuasive copy.

- Ability to work across teams and manage requirements across the organization.

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