Sr. Manager HR at Adomantra Digital India Pvt. Ltd.
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Adomantra - Manager - Performance Marketing (6-12 yrs)
About Adomantra: We are an uprising digital marketing technology driven platform. Our programmatic analysis and creative innovations, enables brands to optimize their global advertising through efficient planning and monitoring.
Key Roles & Responsibilities :
1. Execution and Management of Digital Campaigns.
2. Affiliate Marketing and Media Planning
3. Serving as primary contact for day-to-day clients
4. Spearheading the development of program strategies and analysis for clients (e.g., target audience recommendation, geographic targeting, timing/scheduling strategy)
5. Overseeing day-to-day internal team's work on bid strategy optimization and testing
6. Establishing and driving paid search best practices for team to assimilate across tactics and activations
7. Writing and delivering media strategies, and overseeing the translation of these strategies into final media recommendations
8. From campaign insights and data mining, digital media planner has to create personas,evaluating their target demographic through the media audiences use, the times and places they consume it, and how long they view different pieces of content
9. Optimization of campaigns by gathering data and information using different methods, such as questionnaires, or market analysis surveys, to target specific audiences
10. Managing campaign budgets for clients, negotiating costs for elements such as advertising spaces or social media campaigns to ensure they- re within the budget allocated to each channel.
11. Understanding and analyzing the data on completion of the campaign and create reports based on the findings.
12. Manage quarterly refresh for products and services Media buying (both mobile and PC web traffic of CPM, CPC, CPL, CPI, CPS traffic in India. Focus on growing new relationships with key partners, negotiate contracts and pursue ways to secure long-term relationships.
13. Control campaign setup and delivery- status, fraud control, enforce campaign terms
14. Manage affiliate/publisher accounts, provide marketing materials, the latest product updates, special offers for quality traffic, Financial issues
15. Negotiate deals and analyze performance Overseas business development.
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