Senior HR Executive at AdMedia Digital Labs Pvt Ltd
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AdMedia - Senior Search Engine Optimization Executive (3-10 yrs)
Admedia.com is a 20-years old digital Tech giant based out of California.
We are a full-service digital advertising and marketing company based out of USA Since 1998, AdMedia has been connecting advertisers with publishers and consumers for over a decade. The AdMedia team is made up of online advertising experts and marketing professionals to help you earn more revenue.
Key Responsibilities:
- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Provide recommendations and execute strategies for content development in coordination with SEO goals - general and keyword specific
- Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
- Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
- Implement link building campaigns in coordination with client SEO goals
- Assist in the development and execution of communication/content strategies via social communities in coordination with SEO goals
- Keep pace with SEO, search engine, social media, and internet marketing industry trends and developments
- Research and administer social media tools in support of clients- social media strategy
- Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance client goals
- Monitor and evaluate search results and search performance across the major search channels
- Communication to team and management on project development, timelines, and results
- Work closely with the other team members to meet client goals
Professional Competencies :
- Passion for SEO and internet marketing
- Outstanding ability to think creatively, and identify and resolve problems
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
- Ability to clearly and effectively articulate thoughts and points
- High levels of integrity, autonomy, and self-motivation
- Excellent analytical, organizational, project management and time management skills
Professional Skills & Qualifications:
5+ years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
- Proficiency in MS Excel, PowerPoint, and Word
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
- Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
- Experience working with CMS and building/administering content in CMS environments
- Desired: Knowledge of HTML/CSS and website administrations
- BS/BA degree preferred
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