TA Partner at Aditya Birla Fashion & Retail Limited
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Aditya Birla Fashion & Retail - Area Manager - Sales - Retail Vertical (2-12 yrs)
Area Retail Manager - Maharashtra
Financial Aspect :
- Improve the profitability of business & Increase Revenue
- Achievement of franchisee ROI
- Weekly billing to AFS Buy-n-Sell stores & achieve primary sales
Franchisee Management :
- Key relationship manager with the franchisee on operational aspects and ensuring compliance on SOPs etc
- Encouraging investment from franchisees
Merchandise Management :
- Merchandise Buy planning process with franchisees with strong focus on product mix and regional nuances on consumer choices
- Ensure freshness in stores with adequate DOC
Store Operations :
- PSOP Excellence: Undertakes regular store audits and improve on gaps
- Monitor operations & Ensure compliance adherence wrt Cash management, Stock Management, Cost management, housekeeping, staff attendance.
- Drive activations to improve KPI and overall staff excellence
Understanding Consumer needs :
- Information Collection- Ensure compliance to the procedures and a high rate of registration.
- Information Analysis- Understand the difference in the consumer make up between stores and utilize that knowledge to help the business customize its strategies for the stores
- Develop rapport with top customers (approx 20) of every store.
Marketing :
- To drive marketing campaigns for stores through BTL activations and close working with Brand marketing teams
- Drive CRM campaigns and build customer loyalty
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