BD at ADG Online Solutions Pvt Ltd.
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ADG - SEM & SEO Consultant/Lead Generation Specialist (3-6 yrs)
SEM
- Improve online advertising campaign conversion rates
- Daily campaign management including bid, keyword, targeting and paid search budget
- Maintain and monitor Google Adwords, Yahoo/Bing, Facebook, Google Analytics, etc.
- Perform ad/landing page analysis and make recommendations for improvement
- Support campaign expansion and improvement, research and make recommendations
- Implementation of approved content: Ad copy, landing page content and display ads
- Perform competitive analysis on similar campaigns
SEO :
- Review SEO site elements such as Google Analytics, Webmaster Tools, Sitemaps, etc.
- Perform on page SEO site optimization including meta content, content body, header, title, etc.
- Offpage SEO activities including link building and recommendations
- Works in conjunction with creative design services to gather required creative assets and branding requirements.
- Design and execute special projects as necessary.
- Assist with email marketing, retargeting and other digital marketing efforts.
3 years in Digital Marketing Agency, experience in lead generation
Expertise in Google PPC and Google SEO
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