Background of Adfactors PR

A multi-specialist, full-service firm, we serve over 500 retained clients across 40 cities in India. The clients include some of the largest corporations, conglomerates, financial institutions and governments, as well as a host of bright, young start-ups and unicorns.

Background of Adfactors EXP

- An agency-wide service designed to deliver in- person, virtual, or hybrid experiences either as stand-alone events or to complement existing influencer campaigns.

- Thanks to the rapid global digitisation and connectivity revolution, the competition for people's attention and interest has never been fiercer. As a result, more and more clients aim to integrate the resounding power of storytelling, influencer engagement, positioning, and unsurprisingly, the idea of provocation to drive home their message and connect with their audiences.

- With the advent of the COVID - 19 pandemic, this shift has become even more critical, seeing a steep rise in the demand for continuous engagement with consumers, partners, employees, investors, and other stakeholders through experiential PR.

- The idea of impactful engagement through events or as part of an ongoing communications programme is thriving, and experiential PR will be a determining factor for the success of public relations.

The Role:

- To conceptualise and craft experiential campaigns and brand solutions optimised for virtual /digital as well as on-ground platforms. For clients ranging from BFSI, automobile to healthcare, FMCG & Technology companies. Passion & ability to work with multi-platform, mixed format and cutting-edge tools and tech across Content, Events and Activation. Art & Design enthusiast preferred.

Skills Required:

- Strategy & Ideation.

- Conceptualizer.

- Integrated, Medium agnostic thinking grounded in Experiential

- Creating Impactful Presentations for Pitches

- Scripting Video content

- Pitching with fervour.

- Computer skills to create indicative mood boards / story boards.

- Art direction will be an added advantage

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