Assistant Manager at Adda247
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Adda247 - Executive - Digital Marketing - Content Marketing (3-5 yrs)
Adda247 is looking for an enthusiastic person to take up content development for digital marketing channels. The person will play essential role in enriching our websites with new blog posts, articles and marketing copies. Also he/she will drive the content development and strategy to expand referral traffic through off page activities.
Responsibilities :
- Content creation for link building activities
- Write clear marketing copy to promote our products/services
- Copywriting for website, blogs & Email
- Competitor analysis on back link profiles
- Carrying out back link audit and performing Disavow
- Reach outs for content synergy - guest posts, link incorporation
- Research industry-related topics (combining online sources, interviews and studies)
- Prepare well-structured drafts using Content Management Systems
- Proofread and edit blog posts before publication
- Coordinate with marketing and design teams to illustrate articles
- Conduct simple keyword research and use SEO guidelines to increase web traffic
- Curate content for social media
- Identify customers- needs and gaps in our content and recommend new topics
- Ensure all-around consistency in terms of tone
- Update website content as needed
Requirements :
- Proven work experience in Content marketing
- Excellent copywriting skills
- Ability to deliver creative content (text, image and video)
- Solid analytical skills
- Knowledge of online marketing channels
- Excellent communication skills
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