Asst. Manager HR at Adcanopus Digital Media Pvt Ltd.,
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ADCanopus - Media Buyer (3-5 yrs)
JD for Media Buyer Profile
1. Bachelors degree and 1 + years of Media Buying experience or equivalent, including Digital Marketing Conceptual and execution knowledge.
2. Maintains media plans including changes, budgeting, execution, reporting, optimization and invoice reconciliation
3. Familiarity with the concepts of DSP's and SSP's also Platforms/ Tools such as Appnexus, Pubmatic, Sitescouts, Fyber, Adwords etc,
4. Should be flexible with the working Model's as such CPM, CPC, CPV, CPL, CPA
5. Excellent understanding of online media planning, implementation and optimizations
6. Proficient in using standard online media research and planning tools (e.g., TMT, Google Analytics, etc)
7. Strong analytical skills and ability to relate results to Campaigns Performance objectives, providing a basis for measurement of the digital activities
8. Analyzes web metrics, provides campaign effectiveness reports to clients, and recommends optimizations when appropriate to improve media performance.
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