Talent Acquisition Specialist at Adapt.io
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Adapt.io - Content Marketer (3-6 yrs)
The content marketer is responsible for the inbound marketing strategy. The best fit includes someone who knows SEO, Product Led Storytelling, Content-Based Lead Generation & Content Distribution.
What are the Key Focus Areas:
1. Content Generation aligned with SEO
2. Keyword Research & Content Optimization
3. Building & Executing Content Calendar & Content Distribution Plan
4. Write, Edit & Proofread for optimization
Responsibilities:
1. Design content marketing strategies and align them with company goals.
2. Research target personas and understand buying intent to better inform demand generation and lead generation messaging.
3. Collaborate and build freelancers' network to produce high-quality content.
4. Develop editorial calendar, delegate tasks, and ensure deadlines are met.
5. Perform ongoing keyword research and optimize SEO efforts.
6. Actively evaluate the effectiveness of content marketing & implement strategies with clear recommendations for future growth.
7. Build Authority using high-quality content and link building strategy
8. Develop a content distribution framework for sharing regularly
9. Create and maintain a social media calendar (LinkedIn, Facebook) to ensure regular, engaging, and timely posts
Requirements:
1. 3+ years of content marketing experience, preferably at a SAAS company
2. Understanding of search engine algorithms and ranking methods
3. Hands-on experience with tools such as Google Analytics, Ahrefs/Semrush, WordPress, HTML/CSS, and Email marketing tools
4. Knowledge of keyword research and data mining tools
5. Excellent written and verbal communication skills
You MUST have experience with the following
1. Creative planning & long term goal execution
2. Whitepapers, Case studies
3. Copywriting for products, landing pages, ads
4. SEO keyword optimization
5. Blogs/articles content
6. Guest posts for link building
7. Maintain social calendar
Website content (SEO friendly, product-led storytelling)
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
