About SPI Cinemas:

SPI Cinemas is a leading player in South India, operating close to 77 Screens across South and West of India with 11 multiplexes and several single screen and multiscreen cinemas. The company pioneered several innovations and redefined the movie going experience. SPI Cinemas was the first to introduce Dolby Atmos and Auro 11.1 in their Cinemas. Extending the footprint in the entertainment business, the company has forayed into F&B, Movie Distribution, Music Rights, Film Premiers, Audio Launch events and several associated businesses. The company has several transformation initiatives in its pipeline leveraging technology, AI.

The company has over 1700 employees and is head quartered in Chennai. The company has several plans to expand its footprint across Metros and Tier 2 Cities to grow the business. By 2020, the company aims to operate more than 110 screens.

Job Purpose:

The purpose of this role is to drive revenue through Ad Sales across all product lines of SPI Cinemas. The motto of Cinema Advertising is - We assist clients to sell their products and build a brand.

a) Achieve the Ad Sales Revenue targets by sourcing Advertisers across various industries.

b) Develop the business through a combination of mining existing clients and adding new clients.

c) Source new Clients / Customers / Media Agencies and develop the Advertising business.

d) Promote Cinema Advertising as an effective and alternative medium to Print / TV / Radio / Hoardings in your markets.

e) Understand various product lines available for advertising and recommend right solutions for clients.

f) Manage the schedule of Advertising inventory every week and promote it effectively to optimize revenue.

g) Create WIN -WIN solutions for clients by promoting audience engagement and experiential marketing at SPI sites.

h) Maximize revenue and sell inventory within the approved discounting range.

i) Ensure execution and meet the expectations of Clients and SPI brand priorities.

j) Build a strong customer centric culture and behavior that prioritizes client outcomes / benefits balancing SPI Values.

k) Should be able to drive timely collection of the revenues and have nil outstanding / bad debts.

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