Managing Director at Entry Zone Software Solutions Pvt Ltd
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Ad Operations Specialist (4-15 yrs)
An Ad Operations Specialist is responsible for managing the technical aspects of digital advertising campaigns. They work with a team of account managers, ad operations analysts, and other stakeholders to ensure that campaigns are executed smoothly and effectively. The job typically involves working with various ad platforms and technologies, as well as managing ad inventory, trafficking ad creative, and optimizing campaigns for performance.
Key Responsibilities :
- Manage the technical aspects of digital advertising campaigns across multiple platforms and ad networks.
- Traffic ad creative and ensure that campaigns are executed on time and within budget.
- Monitor campaign performance and adjust ad settings to optimize for performance.
- Troubleshoot technical issues related to ad delivery, tracking, and reporting.
- Work with account managers and other stakeholders to understand campaign goals and objectives.
- Provide technical support to clients and internal teams as needed.
- Stay up-to-date with the latest ad technologies and industry trends.
- Develop and implement best practices for ad operations processes and procedures.
- Maintain accurate records and provide regular reporting on campaign performance.
Skills and Qualifications:
- Strong technical skills, with experience working with ad platforms and technologies.
- Knowledge of digital advertising and ad operations best practices.
- Analytical skills and ability to interpret campaign data and metrics.
- Strong organizational skills and attention to detail.
- Excellent communication and interpersonal skills.
- Ability to work collaboratively with cross-functional teams.
- Experience with ad trafficking and ad serving platforms (e.g. Google Ad Manager, DoubleClick, AdMob, etc.).
- Bachelor's degree in Marketing, Advertising, Business, or related field.
- Relevant experience in digital advertising, ad operations, or related field.
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