Founder at SharpSage Management Consultants Private Limited
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Activation Manager - BTL & Events (3-5 yrs)
About Role
- We are seeking a highly motivated and passionate candidate with a minimum of 3 years of experience in Marketing/ BTL/ Branding to join our Marketing team.
- The candidate will be responsible fo planning, developing and implenting BTL marketing strategies and executing campaigns to promote our brand and engage our target audience.
- Execute and monitor Shop branding activities including setting up of GSB boards, Flex, Vinyls etc.
- Fabricate display units for Shop display and Exhibition stalls, coordinating with vendors the same.
- Conduct regular Shop Visits across India to monitor shop branding exercises and hygiene checks.
- Plan and execute all BTL activities, such as events (roadshows, exhibitions, college events, conferences) at a PAN India Level.
- Manage resources effectively to ensure maximum ROI for BTL and event activation initiatives.
- Prepare regular reports and presentation on the performance of BTL campaigns and event activations, and communicate insights, recommendations and updates.
- Manage vendors, including negotiating costs and maintaing bills.
