Job Responsibilities :

- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities

- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages

- Provide recommendations and execute strategies for content development in coordination with SEO goals - general and keyword specific

- Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects

- Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)

- Implement link building campaigns in coordination with client SEO goals

- Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals

- Keep pace with SEO, search engine, social media and internet marketing industry trends and developments

Research and administer social media tools in support of clients- social media strategy

- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals

- Monitor and evaluate search results and search performance across the major search channels

- Communication to team and management on project development, timelines, and results

- Work closely with the other team members to meet client goals.

Functional Area :

- Proficiency in MS Excel, PowerPoint, and Word

- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool

- Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)

- Experience working with CMS and building/administering content in CMS environments

- Knowledge of HTML/CSS and website administrations

Desired Candidate Profile :

- Experience in Content Writing will be a plus.

- Passion for SEO and internet marketing

- Outstanding ability to think creatively, and identify and resolve problems

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