Product Marketing Executive

Job Summary :

We are looking for a Product Marketing Executive to manage end to end marketing activities mainly focusing on USA & EUROPE markets. Responsible for communicating the value of Acheron's products and services to the market and to create accessibility through digital platforms that translate to leads for Sales.

Roles & Responsibilities:

- Understanding the product offerings of Acheron in detail.

- Translate Acheron product feature sets into business value for the end-user.

- Craft compelling messages across different marketing channels

- To market Acheron as a go-to partner for solutions that enable digital transformation

- To highlight Acheron's expertise through demonstrated successes with existing customers

- Responsible and own complete Marketing life cycle starting from lead generation to making the final sale.

- Define a region-specific marketing plan that supports the regional sales strategy.

- Strategize, build and execute integrated field campaigns that involve email marketing and other channels as you see fit.

- Responsible for planning, Forecasting, implementation and lead execution of overall go-to-market strategy involving business

growth accountability, customers and channel partner engagement, marketing and demand generation plans.

- Develop business proposals for new and existing customers. Review and communicate proposals and cost estimates with internal stakeholders.

- Organizing events and product exhibitions. Participate in industry forums, client discussions, and conferences as a representative of the organization.

- Working internally with the sales management team to ensure proper quality and quantity of demonstrations.

- Report daily basis on the status of field marketing activities.

- Maintain a knowledge repository of clients, referrals, prospects, and presentations.

Required Skills:

- BBA/MBA(Marketing)/B.Tech(IT/CSC) with 3 to 6 years of experience in Software Product Marketing.

- Knowledge in the Sales process is an added advantage.

- Highly organized and proficient at managing multiple assignments at the same time.

- Must have the ability to use Project Management, MS Word, Excel tools and PPT.

- Strong interpersonal and communication skills in both verbal and written.

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