Senior Manager - HR at Ace Online
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ACE Online - Search Engine Optimization Specialist (4-10 yrs)
What you will be doing ?
- Collaborate with the Product Team to design an SEO roadmap in order to scale the Website's growth
- Analyze the users and their behaviour on the website to devise a strategy that will improve the user experience - resulting in an increase in engagement and conversion rates
- Analyze the market and competitors to devise keyword strategies. Monitor the keyword rankings regularly and optimize whenever necessary
- Define guidelines for the website content in order to make it SEO-friendly and increase the Domain Authority
- Own the product's blog along with the content writers and produce user-driven content. Be the first in the market to talk about an exam/ job notification
- Grow and nurture the blogging community and increase the user flow from the blog to the product page
- Analyze the market to identify the forums and blogs that are used by our target audience in order to devise a guest-blogging strategy.
- Utilize the discussion forums like Quora and others to generate back-links to the website
- Devise strategies to generate organic leads and increase automated payments
- Analyze our performance and benchmark against our competitors
- Present monthly, and quarterly organic growth analyses to the leadership team
What are we looking for ?
- 5+ years of hands-on experience and a proven track record of driving user and revenue growth through SEO
- Proven track record of scaling the organic website traffic to at least 1M users
- Deep understanding of Advance SEO practices
- Expert-level knowledge of GA4 and other analytical tools like SemRus/ Ahrefs/ Moz
- Strong writing, listening and speaking skills (English)
- Ability to work in a highly cross-functional and fast-paced environment
- Experience in the EdTech industry is an advantage
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