ACD/Group Head - Copy Writing (7-12 yrs)
Job Description :
We believe remarkable talent, enthusiasm, and creative thinking add up to great work. We- re looking for a creative thinker with excellent writing and research skills. As a member of the creative team, our ACD / Group Head will write and edit copy for a variety of projects (including Print Campaigns & TVCs), working closely with the accounts and design teams to brainstorm ideas, create concepts, and develop messaging. Thorough research and interviews will be required to understand each client's industry, products/services, branding, and marketing goals. The most successful copywriter will be a quick learner with a versatile writing style.
Objectives of this Role :
- Thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times
- Continually raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action
- Comfortably vary voice, style, and other characteristics demanded by the industry, company, or target audience at hand
- Maintain up-to-date knowledge of communication and client-related industry trends
- Stay updated on appropriate style guidelines and brand voice for consistency in messaging
Daily and Monthly Responsibilities :
- Interpret creative briefs to develop and produce creative concepts through execution on assigned brands
- Research and understand the client's needs and target audiences, through online searches, reviews of existing research, interviews with subject matter experts, and in-person meetings
- Write original copy and edit content for a range of corporate marketing and communications materials
- Collaborate with a team of account managers and creative staff from concept development to delivery of final product
- Present copy concepts and final deliverables to internal team, and to client representative as needed, and participate in client pitches on occasion
- Revise copy based on internal and client feedback/direction
Skills and Qualifications :
- Bachelor's degree in journalism, English, communications, or related discipline
- Minimum 7-12 years professional copywriting experience with solid portfolio of work
- Exceptional writing and research skill
- Ability to work independently and with a team to meet deadlines
- Excellent organizational skill and multitasking ability
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