We are Hiring for our client "Aarohan Healthcare Services" based out of Gorgaon.

Job Responsibility:

1.1. She/he would be responsible for the Brand/ Business Development of one or more Clients with complete client servicing responsibility end to end.

1.2. She/he may be responsible for managing one or more Account Manager.

1.3. Responsible for increasing market share through higher footfalls and awareness of Client as - Centre of Excellence- for targeted specialties, services and programs. Develop monthly activity calendars in alignment with the strategy/positioning /feedbacks from stakeholders to promote the centres.

1.4. To identify and focus on the communication to the target audience (for above point) through multiple mediums - ATL, BTL and Digital. Coordinate and support the development of communication tools and collaterals to promote the centres and their USPs as per the activity calendars for prospects and existing customer base. Help the content team get proper inputs from all stakeholders.

1.5. Identify and target corporates, doctors (internal and external), doctor groups and patients with appropriate programs and activities to build relationships and support the Sales Team efforts.

1.6. Responsible for planning and execution of Marketing & Activity Calendars for designated specialties -across all mediums.

1.7. Work closely with Agencies - Creative, Digital, Media Buying, Website/SEO, PR - to ensure consistent communication and activities as per the Planners.

1.8. Plan and execute outreach programs (along with Sales Team) with prospective patient communitysuch as RWA presidents, local clubs, schools, colleges and local bodies to generate footfalls from them.

1.9. Plan and support Sales Team in organization of CMEs /Seminars and lectures for promotion of the services of the medical faculty and specialties available in the hospital.

1.10. Plan and support Sales Team for initiatives like camps, seminars and conferences to increase product-promotion participation, doctor's referrals, talks and other events.

1.11. To support the Sales Team with Collaterals and Initiatives for liaising between in house doctors and external doctors for patients.

1.12. To keep a regular update on the competitor's activities& come with innovative ideas for marketing/promotional campaigns/activities.

Aarohan Healthcare Services LLP Job Descriptions AHS/HR/JD/2017-18/V2

2. Compulsory

2.1. Core skill and knowledge :

2.1.1 Service Excellence

2.1.2.Team player

2.2. Functional skill and knowledge:

2.2.1. Excellent Communication Skills

2.2.2. Domain Knowledge

2.2.3. Process Oriented

2.2.4. Networking skills with Physicians /Corporate / TPA's / Social Bodies

2.3.Behavioral/Leadership skill and knowledge:

2.3.1. Right Attitude

2.3.2. Interpersonal Skills

2.3.3. Perseverance

2.3.4. Logical

2.3.5. Pleasing Personality

3. Key Interfaces / Relationships

3.1.Internal Core Team AHS

Hospital Management

All departments

3.2.External Customers/patients

Referral Doctors/ Institutions

Corporates Agencies

4. Dimensions of Role

4.1 Geographic Based in Gurugram/ Operation across Pan India

4.2 People Managed Marketing team

4.3 Assets Marketing and Promotion related budgets &collaterals

5. General Profile

5.1 Academic Background MBA /PGDBM/MHA with specialization in Marketing

Industry Preference: Healthcare& Pharma

5.2 Experience Range Required: 3-10 years of relevant experience (flexible)

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