Account Manager - eCommerce Marketplace & Pay Per Click (8-10 yrs)
Amazon Account Manager (Marketplace & PPC)
Key Responsibilities :
Amazon Store Management :
- Create and manage Amazon product listings, ensuring accuracy, quality, and compliance with Amazon& guidelines.
- Optimize product titles, descriptions, and images for maximum visibility and conversion.
- Monitor inventory levels and work to prevent stockouts and overstock issues.
- Implement pricing strategies to remain competitive and maximize profitability.
- Manage customer reviews and feedback, proactively addressing issues and enhancing the brand& reputation.
- Manage and create A+ content for the store
Amazon Advertising :
- Plan, create, and optimize Amazon Advertising campaigns, including Sponsored Products,Sponsored Brands, and Sponsored Display.
- Conduct keyword research to identify high-value search terms and monitor advertising performance.
- Allocate budgets effectively to achieve advertising goals and maximize ROI.
- Implement A/B testing to refine ad copy and product targeting.
Market Research:
- Stay updated on Amazon trends, competitors, and product opportunities.
- Identify emerging product categories and niches for potential expansion.
- Analyze customer reviews and feedback to inform product improvements and marketing strategies.
Performance Analytics:
- Regularly analyze and report on sales, conversion rates, and other key performance metrics.
- Utilize Amazon Seller Central and third-party analytics tools to gain insights into customer behavior and trends.
- Provide recommendations for optimizing product listings and strategies based on data analysis.
Compliance :
- Ensure compliance with Amazon's policies and guidelines, including product detail pages and advertising standards.
- Keep abreast of changes in Amazon policies and algorithms to maintain adherence.
Requirements :
- Proven experience as an Amazon Specialist with a successful track record of managing and growing sales on the platform.
- Strong familiarity with Amazon Seller Central and advertising platforms for US & UK audience
- Excellent analytical skills, with the ability to derive insights from data and make data-driven decisions.
- Proficiency in keyword research and search engine optimization (SEO) on Amazon.
- Strong communication skills to collaborate with cross-functional teams and vendors.
- Knowledge of e-commerce best practices and industry trends.
