ROLE - PR ACCOUNT EXECUTIVE

Job description

- This position manages and drives front-line client relationships, provides strategic and tactical advice, and is responsible for the implementation of communications solutions. This position also serves as the day- to-day contact with influentials on behalf of the client. As a key contributor on an account team, an AE may manage and mentor AAEs, ACs and interns. This role is based in Mumbai, India.

- Serve as day-to-day contact with influential on client's behalf

- Conduct research, understand and anticipate influentials- interests, needs and preferences in order to provide value-added service to editors, to brief clients and to ultimately build relationships

- Proactively negotiate client inclusion in coverage and propose story ideas, benchmark criteria for product reviews, educate on broader marketplace themes and schedule meetings

- Facilitate press meetings, press events and lead press/analysts tours. Keep the flow of the client presentation and interview on track. Provide influential with relevant information and resources

- Understand the client's business and industry by reading business plans and key publications, researching the marketplace, attending meetings, and asking questions

- Develop and present PR plans that clarify business goals, situation analysis, challenges, solutions, measurement criteria and fiscal planning

- Develop organized professional written materials and email that provide - value-add- relevance to client's business

- Understand and meet company's guidelines on best business practices including utilization, daily timesheets, accurate billing, timely expense reports etc

- Add information to database based on coverage, contact with and research of influential.

Requirements

- Degree in Communications, Journalism or Marketing is preferred

- At least 1-2 years- experience in PR, preferably in an agency setting and/or within the Consumer/Lifestyle market

- Demonstrated experience managing client relationships

- Good understanding of what media values. Ability to establish business press editor and analyst relationships

- Excellent writing skills with track record in drafting and preparing press materials

- Strong time management skills and able to meet and fulfil editorial deadlines

- Capable in managing multiple projects/events simultaneously under set deadlines

- A good team player with ability to deal with all level of individuals

- Excellent interpersonal and communication skills in both written and spoken English

- Proficient in computer and general business applications such MS Office

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