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Account Based Marketing Role - SaaS Firm (1-3 yrs)
Opening for the position of Accounts based marketing Specialist with a leading AD- Tech firm
Position : Account Based Marketing Specialist
Location : Bengaluru
Client :
- Our Client is a publisher-focused company with a suite of programmatic monetization products to meet today's industry requirements. Expertise in the field and credibility in the solutions have let them take over programmatic needs of 100+ publishers across the globe.
- They understand the problems faced by publishers to provide a better ad experience for the users while maximizing revenue. Their products use top-notch technologies to monetize publishers' content and real-time data to optimize the yield.
Should be from a B2B SAAS Background.
Profile Summary:
We are seeking an Account Based Marketing(ABM) Specialist to join our team. The ideal candidate will have experience in developing and implementing hyper-personalized B2B marketing strategies that generate intent from target customer list to drive revenue growth. The ABM Specialist will work with the outbound demand generation team and report to the Head of Marketing.
Responsibilities :
- Conduct deep-analysis of the target customer list to identify campaign-prospect fit
- Create 1-1 hyper-personalized campaigns to activate, engage, and nurture the target accounts
- Develop compelling content that resonates with our target audience
- Monitor and analyze campaign performance, and adjust strategies as necessary to maximize ROI
Requisite Skills :
- Campaign Ideation & Planning (must have)
- Copywriting (must have)
- Email Marketing (must have)
- Creative strategy (good to have)
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