Role and Responsibilities:

1. Execute the account-based marketing strategy for new business pipeline development and acceleration.

2. Directly support the customer advocacy teams to generate expansion pipeline and win deals with target accounts.

3. You will be responsible for efficiently managing and assisting the ABM tactics, from well-planned activities to getting the prospect on a demo call with the sales team.

4. Perform LinkedIn prospecting for pipeline generation.

5. Research the target accounts & leads to draft personalized messaging for the account-based marketing reach outs.

6. Reach out to leads via multiple channels (personalized emails, LinkedIn, etc.) to generate qualified leads.

7. Demonstrate customer-centric behaviour by understanding the customer's requirement by effective discovery questioning and utilizing all available resources to propose a solution

8. Maintain a proper database of leads.

9. Experiment & regularly optimize messages to improve conversion rates.

10. Run creative campaigns to drive awareness of products

11. Identify and find emails of the most appropriate decision maker (Director, Manager, VP or C-Level).

12. Must be strong at creating and building quality email campaigns.

Requirements :

1. Bachelor's degree in marketing, communications, or related field.

2. At least two years of relevant work experience in account-based marketing, demand generation, business development, or sales development in B2B SaaS company

3. Familiarity with LinkedIn Sales Navigator or Marketo or other marketing automation solutions for outreach.

4. Good interpersonal skills to work, succeed and have fun in a highly competitive team.

5. Self-directed, resourceful, and has a strong work ethic.

6. Strong attention to detail.

7. Identify the Top-Level Director, Manager, VP and C-Level.

8. Excellent communicator and creative thinker.

9. Exp in Database reporting & e-mail Campaigns.

10. Updated knowledge of trends and methods of email marketing.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.