Experience : 2-5 year

Location : Chennai

Job Description :

Our Business team takes care of the Market Research Analysis, Product Marketing, Branding, Sales etc of electric powertrain systems. They understand and analyze customer pain points, customer preferences, qualitative data, trends, strategies, pricing, and competition aiming at increasing competitiveness. In addition to it, they also support in generating customer leads and in customer acquisition. They play a critical role in the commercialization of Abhinava Rizel's technologies and products, making the world a more efficient consumer of energy.

Responsibilities :

- Collect data on consumers, competitors and marketplace and consolidate information into actionable items, reports, and presentations

- Understand business objectives and design surveys to discover prospective customers- preferences

- Compile and analyze statistical data using modern and traditional methods to collect it

- Perform valid and reliable market research SWOT analysis

- Interpret data, formulate reports, and make recommendations

- Provide competitive analysis on various companies- market offerings, identify market trends, pricing/business models, sales, and methods of operation

- Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct

- Remain fully informed on market trends, other parties research and implement best practices

- Study company products

- Translate technical details into benefits for the user

- Follow and analyze market trends to position products

- Develop product marketing strategies (pricing, advertising, product launching)

- Craft compelling messages across marketing channels (landing pages, ad campaigns)

- Work with various teams (design, content, acquisition, product, sales) to implement strategies

- Test marketing product features, releases, and ad copy

- Evaluate projects using relevant KPIs and feedback from existing and prospective customers

- Present our company to potential clients

Requirements :

- Decent understanding of Engineering, Physics, etc. technical aspects of Electric Powertrain Systems.

- Proven Market Research Analysis experience

- Ability to interpret large amounts of data and to multi-task

- Strong communication and presentation skills

- Excellent knowledge of MS Excel and MS PowerPoint

- Adequate knowledge of data collection methods (polls, focus groups, surveys etc)

- Strong analytical and critical thinking

- Background in design and copywriting is a plus

- Keen eye for detail

- Proficiency in Adobe Photoshop/Illustrator/Canva/Prezi/Premiere Pro/InDesign etc. is a plus

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