HR at Abhinav Outsourcings Pvt Ltd
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Abhinav Outsourcings - Brand Manager (6-10 yrs)
Responsibilities
- Analyse brand positioning and consumer insights
- Manage a team of marketing people working on brand initiatives
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and competitors- activities
- Oversee new and ongoing marketing and advertising activities
- Monitor product distribution and consumer reactions
- Deliver regular reports of campaign results, including web analysis and evaluation of KPIs.
- Maintain regular measurement of the ROI of campaigns.
- Align the company around the brand's direction, choices and tactics
- Managing Digital Marketing Campaigns across all channels (SEO, SEM, Mobile & other Digital ) to drive organic traffic and leads to the website.
- Develop a website traffic plan and create goals and benchmarks to meet
- Generate monthly reports on our marketing campaign's performance
- Optimize website and social media channels for SEO as well as usability.
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