Aashni + Co - Merchandiser (3-5 yrs)
- Excellent vendor/ designer management skills, juggle several vendors and varying product services.
- perform vendor research and to share findings from sales data with other key stakeholders.
- Negotiation skills to renew contracts and to make changes to existing vendor contracts.
- Set and achieve targets to execute the seasonal plan, while identifying improvements in otb turn and sell through.
- Identify opportunities for eCommerce channel to differentiate product range from offline assortment, trend forecasting and new opportunities
- Develop an online merchandise strategy in collaboration with marketing team on seasonal merchandise theme
- Collaborate with the marketing team on building out calendar to ensure key stories are impactfully featured across all channels
- Lead product merchandising across the site, including the home page, landing pages, and product catalog; responsible for visually merchandising key pages on the site
- Analyze and evaluate effectiveness of conversion optimization by investigating on-site behavior, continuously improving results
- Collaborate with operations team to plan inventory needs, track purchase orders, and chase incremental buys to maximize sales opportunities.
- Leverage sales data, web data (Google Analytics) and A/B testing to understand consumer shopping behavior and optimize sales and buys
- Conduct competitor benchmarking to ensure the right positioning.
- Think creatively/ outside the box to identify new business opportunities and category expansion ideas
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