Business Head at Aaraya Fashion
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Aarya Fashion - Manager - Performance Marketing (4-7 yrs)
- AarayaFashion is seeking progressive, dynamic and result oriented Performance Marketing Manager to drive digital marketing operations.
Job Responsibilities :
- Setup, manage and scale digital marketing campaigns across Google, Facebook, Bing, Instagram , Emailers, WA, SMS, etc.
- Optimize & scale campaigns to drive conversions, CAC, ROAS and LTV at desired levels
- Prepare & analyze daily/weekly/Monthly campaign and user performance metrics
- Use big data to to drive campaign operations and management decisions
- Leverage social media to drive user engagement and traction
- Review & optimize landing pages, offers and promotions to drive improved conversion rates
- Analyse and optimize campaigns basis user conversion funnels
- Work with other stakeholders operations, vendors, tech etc. to drive best in class user experiences
Candidate Background :
- 4-7 years background in running and managing digital marketing campaigns
- Prefer candidates from Fashion & Apparels background only (KalkiFashion, CBazaar, AzaFashions, Mirraw, IndianWeddings , UtsavFashion, etc)
- Highly number driven, result oriented and ownership driven
- Strong hands-on experience running performance campaigns across shopping ads, catalogues, Facebook, performance max, display, retargeting, etc.
- Should have managed monthly campaign budgets of 50lacs or above
- Hands-on with analytics and analytical tools such GA, Omniture, Adobe, etc.
- Well versed with creating and implementing pixels, tracking codes, etc.
- Good soft skills like Excel, PowerPoint and word
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