Human Resources Specialist at A1Apps
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A1 Apps - Associate - App Marketing (2-6 yrs)
Position Overview:
A1 Apps is looking for a Marketing Associate to drive and support our app marketing, advertisement, and analytics efforts. This role is perfect for someone eager to grow in the app marketing space while working in a fast-paced, startup environment. You will collaborate closely with the marketing and development teams to execute campaigns, analyze performance, and contribute to overall marketing success.
Key Responsibilities
App Marketing:
- Assist in developing and executing marketing strategies for app growth.
- Optimize app store presence through ASO, competitor analysis, user acquisition, A/B testing, and retention tactics.
Ad Campaigns:
- Plan and manage ad campaigns across Google Ads, Meta Ads (Facebook/Instagram), and other platforms to drive user acquisition and engagement.
- Conduct hygiene checks and monitor policy compliance on Google Ads.
- Analytics & Performance Tracking:
- Analyze marketing performance and provide actionable insights for optimization.
- Work with tools like Google Analytics, Firebase, and Google Play Console to generate reports and track KPIs.
Content & Collaboration:
- Work with the design team to create ad copies, visuals, and marketing materials.
- Align with cross-functional teams to ensure marketing strategies support overall business objectives.
Market Research:
- Stay updated on industry trends, competitor strategies, and user behavior to identify new opportunities.
Requirements & Skills:
- Bachelor's degree/certification in Marketing, Business, or a related field (Preferred, not mandatory).
- 2+ years of experience in marketing, preferably in app marketing and advertising.
- Strong understanding of ASO, app marketing strategies, and paid advertising platforms.
- Proficiency in Google Ads, Meta Ads, Google Analytics, and Firebase.
- Excellent analytical skills to interpret data and drive insights.
- Strong written and verbal communication skills.
- Proficiency in Excel and marketing analytics tools.
- Self-motivated, detail-oriented, and problem-solving mindset.
Why Join A1 Apps?
- Industry Exposure: Get hands-on experience in the growing app industry and learn the latest user acquisition strategies.
- Startup Culture: Work in a dynamic, fast-paced environment where your ideas matter and have an immediate impact.
- Creative Freedom: Experiment, innovate, and execute marketing campaigns with a fresh perspective.
- Collaborative Team: Be part of a passionate and close-knit team that values creativity and results.
- Work-Life Balance: 5-day work week with a supportive and balanced work culture.
- Ready to grow your career in app marketing?
Apply today and be part of A1 Apps' exciting journey!
