A Digital Marketing Executive plays a very crucial and specific role as a part of the Digital Marketing & Analytics team.

- Attaining certain and specific goals in generating leads, lead qualification, marketing communication, building brand image and conversion of the leads

- Marketing of digital products such as websites and mobile applications in both ways - Online and Offline.

- Using Digital Marketing strategies for marketing a product, whether digital or not. This includes online adverts, any online marketing campaign

- Monitoring the performance of campaigns and other marketing efforts, evaluating them and taking proper measures to improve the performance.

Responsibilities :

- Planning and execution of marketing projects and campaigns. Ideation and creation of collaterals, distributing them in various media and social platforms and measuring its impact and effectiveness

- Performing activities relating to Search Engine Optimization on a continuous basis

- Creating and executing SMS and E-mail based marketing campaigns

- Executing Social Media efforts and striving to improve the results in terms of KPIs e.g. likes, shares, tweets, etc

- Reviewing and actively managing website and other online assets and sources

- Promoting employer's products and/or services in the digital space

- Using and researching the internet and new media to reach new customers, generate leads and retain existing customers

-Analyzing market research and plan promotions, competitions and other various creative marketing techniques based on the research results.

- Speaking of skills and qualifications; good knowledge of internet and marketing is sufficed for this role. A graduate qualifies for this role whereas a higher relevant education and /or experience would be an added advantage.

Skills required :

- A unique factor which differentiates Digital Marketing Executives from other marketing professionals is their specialized knowledge of the digital arena. Ideal candidates:

- Should be highly up-to-date with advances in web technology

- Must know all about social networking and viral marketing campaigns

- Must be efficient in using technical language effectively, using all the appropriate internet jargon, and they should know what makes a product innovative in the digital world

- Should be comfortable writing and communicating effectively about technology. They

- Must be able to think creatively about innovative approaches to marketing.

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