Job objective :

To be responsible for writing, editing, and publishing engaging content for various social networks, including Facebook, Twitter, and Instagram, optimizing social media posts (language, tone, message) based on the target audience's behaviors for our clients.

Role and Responsibilities :

- Write, edit and publish engaging posts for various social networks, including Facebook, Twitter, and Instagram

- Optimize social media posts (language, tone, message) based on our target audience's behaviours

- Select appealing images and videos to complement text

- Track and report on social media insights (traffic, engagement, shares, conversion rates)

- Apply advertising techniques to boost brand awareness, like promotions and competitions

- Research industry-related topics and identify gaps in our content

- Write original copy for ads and social networks

- Prepare and publish articles that describe our company and products

- Edit and fact-check pieces of content generated by colleagues

- Use SEO practices to optimize articles and increase visibility

- Liaise with Designers to enrich text with visual aids, like images and charts

- Shape language and tone used in sales emails, banners and brochures

- Create and oversee reports on content (e.g. weekly or monthly)

- Interview clients, industry experts and internal teams

- Monitor metrics related to our content, like web traffic and conversion rates

- Ensure all content is up-to-date

Qualifications and Education Requirements :

- The candidate should have Bachelor's degree in Marketing, Communications, Journalism or relevant field and MBA is preferred. The candidate should have minimum two years of experience.

Preferred Skills :

- Proven work experience as a Senior Copywriter, Product Copywriter, Content Writer, or similar role

- Portfolio of published articles

- Excellent writing and editing skills, with a keen eye for detail

- Hands-on experience with Content Management Systems (e.g. WordPress)

- An ability to write creative copy both for large pieces of content (e.g. product descriptions) and smaller texts (e.g. social media posts)

- Solid time-management skills

- Basic keyword search knowledge

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