3 Minds Digital - Executive - Digital Marketing (2-4 yrs)
Digital Marketing Executive(SEO, SMM, AdWords, Email Marketing)
JOB DESCRIPTION:
We are looking for an experienced Digital Marketing Executive(SEO/SMM) to assist in the planning, execution and optimization of our client online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
The day-to-day Responsibilities :
Typically, a digital marketing executive will:
- Run paid Ads on Google AdWords.
- Run paid ads campaign on social media.
- Manage and maintain the organisation's website.
- Optimize content for the website and social networking accounts such as Facebook and Twitter.
- Track and analyse website traffic flow and provide regular internal reports.
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion.
- Continually work on the Search Engine Optimization of the website.
- Fix any errors or bugs in online content.
- Edit and post videos, podcasts and audio content to online sites.
- Create online banner adverts and oversee pay per click (PPC) ad management.
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.
- Attend product launches and networking events.
Requirements
- Proven experience as Digital Marketing Executive or similar role.
- Excellent understanding of digital marketing concepts and best practices.
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM.
- Perfect knowledge of web analytics tools (e.g. Google Analytics).
- Analytical mindset and critical thinking.
- Excellent communication and interpersonal skills.
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