Job Summary :

22Yards is looking for a Marketing Head to join us as a Core Team member for our funded cricket talent platform. The successful candidate will be responsible for development and implementation of our marketing strategies, campaigns, and initiatives for our mobile app-based tech business in the cricket industry. The ideal candidate should have a minimum of 5 years of relevant experience and a passion for cricket. As the Marketing Head, you will be responsible for driving customer acquisition, engagement, and retention while working closely with the technology team to support product development and growth.

Key Responsibilities :

1. Develop and execute marketing strategies to drive customer acquisition, engagement, and retention for our mobile app-based tech business in the cricket industry

2. Develop and manage the marketing budget to ensure optimal allocation of resources

3. Lead the development of marketing campaigns and initiatives across multiple channels,including digital, social, and traditional media

4. Analyze market trends and customer insights to inform marketing strategies and tactics, and monitor and report on the effectiveness of marketing campaigns

5. Collaborate with cross-functional teams, including the technology team, to develop and execute go-to-market plans for new products and features

6. Manage and mentor a team of marketing professionals

7. Build and maintain strong relationships with key stakeholders in the cricket community

Qualifications :

1. Minimum of 5 years of experience in B2C marketing in consumer tech

2. Passion for cricket and understanding of the sport

3. Experience in developing and executing marketing strategies and campaigns across multiple channels

4. Strong analytical skills and experience using data to inform marketing decisions

5. Excellent communication and interpersonal skills

6. Strong leadership and management abilities, with experience managing a team

7. Ability to work effectively in a fast-paced, dynamic environment in the cricket industry

If you are a marketing professional with a passion for cricket and experience in marketing for an app-based tech business, we encourage you to apply for this exciting opportunity to drive growth for India's next big sportstech app in the making as a Core Team member.

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