1Tab - Executive - Marketing (2-5 yrs)
SEM :
- Research & Audit
- Planning/Expansion of Keywords & Placements
- Keyword Analysis & Development
- Topic/Theme Research
- Search Campaign Set Up & Optimization
- Campaign Structure Optimization
- Ad Group Management
- Create Text Ad Copies & Ad Extensions
- Campaign Targeting Settings & Scheduling
- Budget Management, Bidding Strategy & Bid Implementation
- Landing Page & Conversion Rate Consultation
- Measurement & Reporting
- ROI Analysis
- Detailed Monthly Reporting
- Ongoing Campaign Refinement Based on Data Patterns
Social Media Marketing :
- Discovery & Research
- Evaluate Client's Existing Social Presence (Ads) and Competitors Business Pages/Ads.
- Campaign Execution & Optimization
- Facebook Campaign Management, (Campaign Launch, Ad Sets Creation, Ad Copies Creation/Creative Uploads, On-Going Bid Optimization, Engagement Rate Optimization, Ads Testing etc.).
- Share Creative Requirements for Ads with the Client
- Text/Visual/Video Creative Content for Social Ad Copies
- Analysis & Reporting
- Leverage FB Insights/Analytics to measure results for better targeting and continual improvement.
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