1702 Digital - Senior Manager/Manager - Media Planning (2-6 yrs)
- This is a generalist role; so knowledge of all forms of paid marketing is required
- Understanding both both branding media spends and lead generation through performance marketing
- Media buying across platforms with the inputs of the team. Strong media negotiation skills will be a preferred add-on
- Giving relevant inputs and data from SEMRush and other tools to the creative team to ensure the creatives are placed correctly as per the custom audiences in the funnel
- Research heavily into TG analysis, collecting and analysing market data on TG's psychographics, behavioural habits and buying patterns through various tools
- Determining the most optimum media platforms across social, display, native, GDN and publishers for various clients
- Strategize daily, weekly, monthly and quarterly media plans taking inputs from the Account Directors
- Managing clients, building relationship and trust, servicing them on daily calls and suggesting new inventories or optimizing the existing ones
- Executing and supervising daily headline media reports as per the 1702 format for clients
- Must do hardcore execution in FMCG/Ecommerce
- Have experience in Biddable Media (Fb+Google)
- Should do average spends of 25-50L per month minimum
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