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Job Description : Corporate Content Writer

Job Brief :

- As a Corporate Content Writer for Asiatic International Corp Start-Up, your role is crucial in developing creative and engaging content that aligns with the company's brand, values, and objectives.

- Your content will be instrumental in building a strong online presence, attracting potential customers, and maintaining a positive brand image. Here are some guidelines to help you excel in your role:

Roles and Responsibilities :

Understand the Company :

- Begin by thoroughly understanding Asiatic International Corp's mission, vision, products, services, target audience, and overall brand identity. This will ensure that your content is aligned with the company's goals and resonates with its customers.

Tailor Content for Various Platforms :

- Asiatic International Corp may have a presence on different platforms, including the company website, social media channels, newsletters, and more. Customize your content for each platform to suit its unique audience and format requirements.

Focus on Creativity :

- Creative content can set Asiatic International Corp apart from its competitors and capture the attention of potential customers. Explore different writing styles, storytelling techniques, and visual elements to make the content engaging and memorable.

Stay Updated with Industry Trends :

- Keep track of the latest trends and developments in the industry. This will help you create content that is relevant, timely, and adds value to the audience.

Address Customer Pain Points :

- Understand the challenges and pain points faced by the target audience. Develop content that addresses these issues and showcases how Asiatic International Corp's products or services can solve them.

Use Clear and Concise Language :

- Corporate content should be easy to understand and free from jargon. Use clear and concise language to communicate the message effectively.

Collaborate with Different Departments :

- Work closely with various departments within the company to gather insights, data, and updates that can be incorporated into your content.

Incorporate SEO Best Practices :

- Optimize the content for search engines by incorporating relevant keywords and following SEO best practices. This will help improve the company's online visibility.

Include Visual Content :

- Use images, infographics, videos, and other visual elements to enhance the appeal of your content. Visuals can help convey complex information in a more digestible format.

Analyze and Measure Content Performance :

- Regularly analyze the performance of your content to understand what resonates best with the audience. Use analytics tools to measure metrics like engagement, conversion rates, and website traffic.

Be Adaptable :

- As a content writer, you may need to adapt to changes in the company's goals or strategies. Stay flexible and open to revisions to meet the evolving needs of Asiatic International Corp.

- By following these guidelines, you can effectively develop creative content that supports Asiatic International Corp's growth and success in the competitive market. Remember to stay updated, be creative, and keep the audience's needs at the forefront of your content development process.

Requirements and skills :

- Proven work experience as a Content Writer, Copywriter or similar role

- Portfolio of published articles

- Experience doing research using multiple sources

- Familiarity with web publications

- Excellent writing and editing skills in English

- Hands-on experience with Content Management Systems (e.g. WordPress)

- Ability to meet deadlines

- BSc in Marketing, English, Journalism or related field/Any graduate

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