Programme Overview:
The Professional Certificate Program in Marketing and Brand Management for New Age Businesses has been custom designed with an aim to provide students a 360 degree view of various practical and applicable aspects of marketing and brand management in the digital era that includes understanding different types of markets, competition, buyer behaviour and brand building. A sound understanding of such fundamentals helps professionals appreciate concepts of segmentation, targeting, positioning differentiating, pricing and branding strategies which are necessary to design effective marketing and branding strategies for the organization.

Upon completion of this programme, participants are expected to:
● Learn contemporary marketing and branding strategies, including digital marketing, digital brand management, integrated marketing communications and other emerging trends in these areas.
● Understand the fundamentals of brand creation, development, positioning and management.
● Gain insights into consumer psychology and buyer behavior to create effective marketing campaigns.
● Use data analytics, competition analysis and market research to devise, implement and measure effectiveness of marketing strategies.
● Develop cohesive marketing messages across various channels to ensure consistent brand identity.
● Create comprehensive marketing and brand management plans that are relevant to new age businesses and the dynamic environment they operate in.