IIM Indore | Post Graduate Certificate Programme for Chief Business Officer (Batch 1)
A Mastermind of Strategy, Efficiency, and Innovation
A Mastermind of Strategy, Efficiency, and Innovation
- FeeINR 3,85,000/- + GST
- Work Experience5 - 30 Years
- Duration12 Months
- Delivery MethodBlended- Online
Programme Highlights
In today's fast-paced business landscape, the Chief Business Officer (CBO) plays a pivotal role in steering organisations towards sustainable growth and innovation. As a key strategic leader, the CBO is responsible for aligning business goals with market demands, ensuring that every decision made is in service of the company's long-term vision. Their ability to anticipate trends and pivot strategies accordingly is essential in maintaining a competitive edge.
Beyond strategy, CBOs are the masterminds behind operational efficiency. They oversee the seamless integration of various departments, optimising processes, and ensuring that resources are used to their fullest potential. By driving collaboration and removing inefficiencies, CBOs help their companies operate like a well-oiled machine, maximising profitability and productivity.
Programme Highlights
● Utilising a proven pedagogy developed by the esteemed faculty at IIM-I, refined through industry Programmes offered over the past two decades.
● Successful completion of the Programme bestows participants with the esteemed IIM Indore Executive Education Alumni status.
● Participants will experience 5 days of Intensive Learning at the IIM Indore Campus, situated atop a scenic hillock conducive to contemplative learning spread over two phases.
● The Programme incorporates insightful use cases and a discussion-led, hands-on learning approach, culminating in a Capstone Project.
● The Programme facilitates networking opportunities with industry peers.
● Minimum 5 Yrs+ Work Ex.
● 50% marks in UG/PG
Module 01: Strategic Leadership Foundations
● Leadership Paradigm: Leading the Organization and People Beyond Current Capabilities
● Operational Paradigm: Integrating Finance, Sales, Marketing, Brand, and Product Functions
● Market Paradigm: Shaping Future Markets
● Understand the basics of Analytics and various tools used.
● Dynamics of Economic and Business Landscape
● Transformational Leadership and CBO Perspective
Module 02: Marketing Strategy and Customer Insights
● Discovering New Markets and Market Sizing
● Marketing planning - Adjustments and Optimization and Budget allocation
● Market Segmentation, Personas, and Value Propositions
● Customer Journey Mapping and Experience
● Customer Acquisition, Lead Generation, and customer Insights
● ROI Analysis: Customer Lifetime Value, Customer Acquisition Cost (CAC), Conversion Ratios, CRM
Module 03 - Sales Strategy and Planning for CBOs
● Sales Strategy Development
● Sales Planning and Forecasting
● Negotiation and Persuasion Strategies
● Selling Skills for Retail and B2B Customers
● Sales Team Management and Performance Appraisal
Module 04 - Digital Marketing and Brand Management
● Strategic Brand Management & Valuation
● Digital Transformation and Social Media Marketing Strategies
● Online Reputation Management
● Search Engine Optimization (SEO) and Google Analytics
● Search Engine Marketing (SEM)
● Social Media Marketing (SMM) and B2B
● Digital Marketing channels Metrics
● Marketing on LinkedIn
● Text Analytics and AI & ML Tools for Marketing
Module 05 - Marketing Campaign Management
● Marketing Communication and Messaging
● Media Mix, Messaging, and Promotion
● Packaging, Bundling, and Communication in the Digital Era
● Go-to-Market Strategy and Distribution Planning
Module 06 - B2B Sales and Value Proposition
● Understanding B2B Buying Behavior
● Market Segmentation and Online B2B Marketing
●Managing Key Opinion Leaders
● Pipeline Management Strategies for Key Account Management (KAM)
● Delivering Value in B2B Context
Module 07 - Product Management and Branding
● Design and Thinking Framework
● Product Management for E-commerce, Cloud, and SaaS Platforms
● Metrics for Product Management
● Competitive Strategy and Brand Development
● Pricing Models
Module 08: Financial Acumen for CBOs
● Managing Business Metrics
● Interpreting Financial Statements
● Pricing Strategies and Decisions
● Leading a Profit & Loss (P&L)
● Project Finance and Business Models
Module 09: Operations & Business Excellence
● Operational Efficiency
● Quality Management
● Business Process Reengineering
● Risk Management
● Strategic Planning
● Project Management
● Change Management
● Supply Chain Optimization
● Business Process Analytics
● Continuous Improvement
Module 10: MarTech & Digital Sales Tools and Platforms
● Comprehending the Customer Journey - Acquisition, Administration, and Retention
● Utilizing MarTech and AI for Customer Acquisition: Segmentation, Email Marketing, Digital Promotion, Social-Media, and Programmatic Advertising
● Harnessing MarTech and AI for Customer Administration: CRM, Predictive Analytics, Customer Support, Customer Experience Enhancement, and Personalization
Module 11: Advanced Marketing Trends & Strategy
● Marketing to Gen Z
● AI and ML for Marketing
● Data Driven Marketing
● Account based Marketing
● Conversational Marketing
● Neuromarketing
● Exploring AR, VR, and Metaverse for Sales & Marketing Managers
